Persuasive Advertisement Analysis free essay sample

Currently in the United States there are 9 different commercials for FreeCreditReport. om circulating on numerous channels daily. In these advertisements there are usually three men singing a different jingle about FreeCreditReport. com and what the website can offer many consumers. The advertisement offers anyone the chance to go online and check his or her credit report for free. Every commercial shows a different scenario about how having a poor credit score can affect your life. They also state that having a low credit score can cause major stress on relationships, hurt your pride, and change your quality of life; weather or not you acquire a good job and being able to purchase quality goods. These upbeat jingles provide the message that before making any life-changing decisions or large purchases, you should go online and check your credit scores first. Each commercial for FreeCreditReport. com has its own theme and jingle to go along with it. Jingles are a great way to promote a product. Commercials with jingles are usually more interesting than ones without. By having a catchy melody, jingles also give the consumer the chance to relate back to the product after time has passed rather than struggle to remember a short catchphrase or slogan. One of the commercials jingle begin with â€Å"My mother always told me, dress for the job you want. So why am I dressed up like a pirate in this restaurant? It’s all because some hacker stole my identity. Now I’m here ever evening selling chowder and ice tea. Should have gone to FREE-CREDIT-REPORT-DOT-COM†¦Ã¢â‚¬  The commercials for FreeCreditReport. com are 30 seconds long and have actors singing the multiple reasons why people should visit their website and check their credit report. Each jingle has a catchy beat rhythm, with lyrics that are humorous and rhyme. The same three actors star in all 9 commercials. The actors give the illusion that these commercials are informative and a great opportunity to help raise your credit score; while at the same time seeming to be upbeat and happy while singing their songs. Though these commercials include some positive information, they are actually filled with negative lyrics and false accusations. The FreeCreditReport. com commercials offer many positive and negative reasons to sign up and check your credit score. There are 9 different themed commercials: * Pirates * New Bike * Married my Dream Girl * Rock-star * New Car * Cowboys in Reno * New Phone * Rollercoaster Renaissance Fair In each of these commercials the consumers are swayed to visit the website by giving them the opportunity to learn â€Å"valuable† knowledge about their credit scores for free. The advertisement offers free secure monitoring of credit scores, email alerts about recent credit activity, and prevention of identity theft. The main themes of these commercials are most ly negative. They try to guilt you into using their product. The commercials show examples of what would happen if you were to have bad credit. They explain that before making any major purchase all businesses will check for good credit. For example, if you were to buy a house and had bad credit, you would not be able to take out a loan to afford that new home. One commercial shows the three men driving around in an old, rusty, damaged car due to the fact that they had a low credit score and couldn’t afford a quality vehicle. Another commercial shows the three men wearing ridiculous costumes, working low-end jobs, trying to avoid their bad credit reports while working the best job they can at the time. FreeCreditReport. com advertises that all these negative attributes can be prevented just by longing onto their website and signing up for their program. In each advertisement for FreeCreditReport. com appears four out of fifteen of Jib Fowles’ Basic Appeals for Advertising. A huge appeal in these commercials is â€Å"the need for sex†. In six out of nine commercials there are multiple attractive women in skimpy clothing. In each commercial the girls are pointing and laughing at the guys because they have poor credit scores. These ads try to express that if you check your credit and handle your money well, or have a lot of money in general you would be able to have attractive women in your life. Two other appeals are â€Å"the need to achieve† and â€Å"need for prominence†. In most of the commercials the actors are working very low-end jobs. They are wearing gaudy outfits and claim to living in the basement of their in-laws. The ad states that checking their credit reports would have prohibited their now unsuccessful and unaccomplished lives. The commercials try to convey that if you were to visit the website and find out your credit report, you will automatically heighten your chances of finding a better job, and buying expensive luxury items. This is not true; you can only heighten your chances of being successful after your credit score has gone up. The website does not offer have any promotions to help raise your score, just find out the number. The last advertising appeal is â€Å"the need to feel safe†. FreeCreditReport. com commercials do a great job in reassuring consumers that they can protect them from identity theft, defaulting on credit cards, and by providing updated monthly reports on your credit. These ads try to convince consumers that if they check their credit reports online it will prevent the harmful effects caused by their own poor credit. When visiting the FreeCreditReport. om home page, the first thing you see is a huge blown-up picture of the three main actors in every commercial. Unlike in the commercials, where the actors wear bizarre get-ups and dingy clothing, on the website they are all dressed with a sharp clean style, wearing sophisticated suits and ties. The men are all standing next to a checklist of what the website can offer and how it may help you personally. All under a large bold banner stating: â€Å"get your free credit report and scores now! † When you scroll down the page the next bold text seen is a warning. The warning states that this page is secure and it is safe to submit your personal information into its database. The site states multiple times that is easy to check your report and scores. The website also stresses the fact that you can check your information for free. This information contradicts a large paragraph of fine print on the bottom left side of the webpage entitled, â€Å"Important Information/Fees†. The print is extremely small and the font is almost the exact same color as the background display. Many people may have a hard time reading this information due to its irregular placement on the site and poor font choices.